Metadata allows a search engine to index your video, which makes it easier for people to find it. This textual description makes the video ‘readable’ for search engines. One function of metadata is describing the content of the video. Literally speaking it’s ‘information about information’.
Metadata is information that describes aspects of your video. Six easy steps to optimize you videos for search 1. Follow these six steps to optimize your video for search. You can use video metadata, a video sitemap, closed captions, deeplinks and video snippets to clarify what your video is about. With video you can take it to the next level. The better your keywords fit the content, the better your content gets ranked in terms of relevance. Similar to ‘regular’ search engine optimization, keywords are important for video SEO. These engines do not yet ‘understand’ moving images, which means search engines need your help with ranking results. In other words: optimizing your videos so they get a high ranking in search results. The literal translation for video SEO is video search engine optimization.
This blog provides you with a step-by-step guide and tips to improve your video SEO. To attract these viewers, it’s key that your video content can be found online. Preferably an audience that visits your own website. Your video content deserves the largest audience possible.
